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EU antitrust chief to meet Tim Cook, Sundar Pichai and other tech CEOs, here’s why


Margrethe Vestager, the EU’s antitrust chief, is set to meet with the CEOs of Apple, Alphabet, Broadcom and Nvidia during her visit to the US next week. Vestager’s meetings, scheduled for Thursday and Friday, according to her communications adviser.
Vestager recently resumed her role after an unsuccessful attempt to lead the European Investment Bank. As per news agency Reuters, she is expected to take a tougher stance on merger and competition probes.
Who will EU antitrust chief meet
Vestager is set to meet Apple CEO Tim Cook, Alphabet CEO Sundar Pichai, Broadcom CEO Hock Tan and Nvidia CEO Jensen Huang. The discussions will reportedly focus on European digital regulation and competition policy.
Furthermore, she will also be meeting with Mira Murati, CTO of OpenAI, and Jason Kwon, chief strategy officer of OpenAI.
Meeting with Cook, Pichai important
Vestager’s meeting with Cook is said to be significant as Apple had previously offered concessions to settle Vestager’s investigation into its tap-and-go mobile payments systems.
Citing sources familiar with the matter, the publication said that the European Commission may seek feedback from rivals and customers this month, although a final decision has yet to be reached.
Additionally, Vestager will meet Pichai on January 11. On the same day, an adviser to Europe’s top court will provide a non-binding recommendation on whether judges should accept or reject Google’s appeal against a Eur 2.42 billion ($2.6 billion) EU antitrust fine related to its shopping service.
Google was fined for favouring its own shopping services over competitors, however, the company accused the EU of overstepping its boundaries by imposing the fine. Google’s lawyers argued that the company cannot be expected to treat its rivals the same as its own businesses.

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